Insights

Our team of researchers regularly share their analysis and other interesting insights about specialty coffee markets, roasters, growers and more. Visit often and feel free to share TTC Insights with others in your networks.

Look Away from the ‘C’: Learning from 10 Years of Cup of Excellence Auction Prices

Posted on 7th Apr 2019 09:46 in Transparency


This TTC Insight analyzes 10 years of data from Cup of Excellence competitions and auctions to show how a careful and concerted effort to restructure specialty coffee purchases delivers pricing patterns that many are looking for in the broader specialty market.

Naming Growers: Exploring the Pricing Implications for Green Coffees

Posted on 12th Mar 2018 18:00 in Transparency


This TTC Insight uses Counter Culture’s Transparency Report data to see what happens to green prices when a coffee is sold as a named single-origin coffee. With help from Meredith Taylor, Sustainability Manager at Counter Culture, we discuss the implications of this $1.64 (46%) price premium.

Cup of Excellence Winners and Their Use of Social Media

Posted on 5th Jan 2018 14:38 in General

The latest TTC Insight examines the social media presence of 45 specialty coffee farmers with multiple top-three finishes in Cup of Excellence competitions during the last ten years. Learn how “it is very difficult to find social media properties that are controlled by the farmers, themselves” and what this means for specialty coffee farmers and those who support them.